PROJECT

Marhaba Auctions wanted to strengthen its brand presence, increase car seller leads, and boost buyer participation through continuous digital innovation and large-scale campaigns across the UAE.

Strategy & Execution

• Led 360° marketing strategy and execution for Marhaba Auctions — overseeing brand communication, creative direction, influencer partnerships, PR, and digital campaigns across Sharjah and Dubai branches.
• Developed the “Sell Your Car in 2 Minutes” campaign to simplify the selling process, highlight instant car valuation, and promote up to 25 % corporate and 20 % individual fee discount
• Built an integrated digital marketing ecosystem — combining SEO, SEM, and paid media with 500 + keyword targeting to reach both car sellers and buyers.
• Directed the in-house marketing team to plan and execute daily social-media content, customer-journey reels, and post-auction highlights to build transparency and trust
• Collaborated with top UAE influencers to showcase the real-life ease of selling through Marhaba Auctions
• Implemented corporate email marketing targeting leading enterprises like Hertz UAE, Thrifty, Careem, Etisalat, Amazon UAE, and Emaar to attract fleet sellers and company clients.
• Improved website performance and SEO through speed optimization, image compression, and structured metadata for search terms such as “Sell Car in UAE” and “Car Auctions Dubai.”
• Enhanced brand PR and perception through lifestyle features, influencer gifting, and CSR-driven storytelling like “Women Empowerment in Auctions.”
• Executed the August Summer Sale Campaign in collaboration with an external agency, allocating a total budget of AED 35,000 across Meta, Google Search, TikTok, and YouTube ads.
  • Focused messaging: “Buy Your Dream Car Up to 40 % Cheaper Than Market Price.”
  • Drove record engagement and branch footfall through performance optimization, A/B-tested creatives, and cross-channels.

Results

• The August Summer Sale Campaign delivered record-breaking traffic, leads, and on-ground participation across all branches.
• Achieved substantial lead growth and improved ROI, lowering cost per lead through smart budget distribution and audience retargeting.
• Increased organic visibility and brand trust, establishing Marhaba as a recognized and credible auction leader.
• Strengthened in-house marketing efficiency, with consistently high engagement and improved customer satisfaction.
• Positioned Marhaba Auctions as the UAE’s most trusted, transparent, and fast-growing automotive auction brand.

Key Highlight

Executed a 35 K AED August Summer Sale Campaign with an external agency, while driving all other marketing initiatives through an in-house marketing team — delivering measurable growth, high engagement, and a dominant digital presence for Marhaba Auctions.