PROJECT

JioSphere wanted to increase daily installs and improve visibility for competitive keywords in the crowded browser app market.

Strategy & Execution

• Developed and implemented a comprehensive ASO strategy, targeting high-volume keywords like “web browser” and “browser”.
• Ran performance-driven digital marketing campaigns to grow both organic and paid installs.
• Optimized the JioSphere webpage (jio.com/jiosphere) with improved design, content, and structure for stronger user engagement.
• Monitored competition and adapted campaigns as rivals began bidding on JioSphere keywords in their ads.

Results

• Grew daily installs from 3,300/day to 7,400/day.
• Achieved higher App Store & Play Store rankings for target keywords.
• Strengthened digital presence, with competitors actively targeting JioSphere in their ad campaigns.

Key Highlight

Drove 125% growth in daily installs, scaling JioSphere from 3.3k to 7.4k installs/day while securing strong app store rankings.