PROJECT

AstaGuru wanted to attract high-net-worth individuals (HNIs) and encourage registrations for upcoming auctions featuring Modern Indian Art, Luxury Watches, Rare Jewellery, Vintage Cars, and more.

Strategy & Execution

• Enhanced social media presence with engaging, premium-focused content to appeal to HNIs.
• Improved website visibility and user experience to streamline registrations.
• Scaled performance marketing budget from ₹1.25 lakh to ₹8–10 lakh per month, optimizing campaigns for high-value leads.
• Focused on precision targeting to reach affluent collectors and investors.
• Built brand value digitally through consistent messaging, creative campaigns, and luxury positioning.

Results

• Achieved 1:2 ROI — investing ₹1 Cr in marketing and generating ₹2.23 Cr in returns.
• Successfully increased registrations for auctions across multiple luxury categories.
• Generated quality queries and leads from targeted audiences.
• Established stronger visibility among HNIs across digital platforms.
• Elevated AstaGuru’s brand value in the digital space.

Key Highlight

Delivered 2.23X ROI while scaling performance marketing 8x and positioning AstaGuru as a premium auction brand digitally.